Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging success for a Web publisher. So the company is offering up something different: attention minutes. Going forward, Upworthy says it's going to track total attention on its site and total attention per piece.
Chris Garbutt has been named to the new position of chief creative officer of Ogilvy & Mather East in New York, moving from his role as CCO of O&M France. Garbutt has been given a mandate to oversee creative across disciplines including advertising, customer engagement, public relations, digital, shopper marketing, branded content and entertainment. Garbutt, who has worked closely with O&M worldwide CCO Tham Khai Meng, will report to North American CCO Steve Simpson.
Carat has won most of MasterCard’s global media business, with the exception of Latin America, which will remain at UM, sources said. Global media spending is estimated at $200 million, including $105 million in the U.S. alone. Sources identified the other review contenders as Omnicom's PHD; Publicis Groupe’s MediaVest; a team from WPP Group’s GroupM that was led by Mediacom; and the incumbent, Interpublic Group's UM.
Now that the Super Bowl ad bonanza is (finally) over, it’s time we all take a well-deserved break from obsessively tracking TV spots created for major sporting events. Just kidding! The 2014 Sochi Winter Olympics are just a day away (although the opening ceremony won’t air until Friday—figure that one out), and while Sochi is still scrambling to finish preparations for the big event, here in the U.S., marketers have already kicked off an onslaught of Team USA-themed campaigns.
Now that the Super Bowl ad bonanza is (finally) over, it’s time we all take a well-deserved break from obsessively tracking TV spots created for major sporting events. Just kidding! The 2014 Sochi Winter Olympics is just a day away (although the opening ceremony won’t air until Friday—figure that one out), and while Sochi is still scrambling to finish preparations for the big event, here in the U.S., marketers have already kicked off an onslaught of Team USA-themed campaigns.
If there's one good thing to come out of the recent lunatic-fringe freakout over Coca-Cola's multilingual Super Bowl ad, it's definitely this parody featuring languages that didn't quite make the original cut.
Agencies from across the global creative landscape are invited to submit their best work from the past year—in 18 media types—for consideration by a panel of jurors for the 2014 Clio Awards show in October. The entry period opens today and ends April 11. The members of the 2014 jury were also announced today, with a 50-50 gender ratio to "more equally represent contributions of women to the industry," the Clio Awards said in a statement today.
Prepping for a two-man luge race looks like two dudes humping, says a new PSA from a Canadian equal rights group protesting Russia's anti-gay laws ahead of the 2014 Winter Olympics in Sochi. The spot, created for the Canadian Institute of Diversity and Inclusion by agency Rethink Canada, shows a pair of spandex-clad sledders rocking back and forth before launching down the track, all to the tune of synth pop classic "Don't You Want Me" by The Human League.
In a loopy but memorable attempt to symbolize the sweetness of its biscuits and tea-cakes, McVitie's new British TV campaign shows cute, cuddly critters emerging from its snack packages. Ordinary folks open their boxes and out pop puppies, kittens and, most disconcertingly, a wide-eyed, Yoda-like primate called a tarsier. (They're getting pretty lax down at the packaging plant, I guess.) The snackers, unfazed, snuggle with their new furry friends, which vanish once the biscuit-munching begins. Oh, and classic TV themes—from Murder She Wrote, Fawlty Towers and the U.K.
Yesterday, I had a turkey and ham sandwich for lunch. I know that's incredibly uninteresting, which is why I didn't mention it online. But then, 30 minutes after browsing their menu, @FirehouseSubs followed me on Twitter. That afternoon, I was researching some Shorty Awards winners from recent years (again without mentioning anything about it online), and 30 minutes later, @shortyawards followed me on Twitter.
