Articles from AdWeek Advertising and branding

Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account. McNaughton most recently was president at Hudson Rouge, a New York-based shop that WPP Group set up in December 2011 to handle Ford Motor’s Lincoln brand. McNaughton left last June and Mark LaNeve, the global chief operating officer of WPP's Team Detroit, asborbed the president's responsibilities. McNaughton's position at Mullen is new.

Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of of Chobani's new ad from Droga5, promoting Simply 100, the Greek yogurt's entry into the light-yogurt segment. The Greek yogurt industry leader, which claims to be the only producer with all-natural ingredients, is a latecomer to low-calorie yogurt offerings, which are the fastest-growing dairy category.

IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America. A new 60-second Nascar ad from Ogilvy shows the sport's youngest fans talking about what they want to be when they grow up—and they end up describing their Nascar heroes pretty well. It's a fun and different way to leverage one of the sport's great assets—the star power of its drivers—while touching on the truth of how people become fans in the first place.

What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the environment or space.