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OMD Has Been Selected the Global Media Agency of the Year

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 02:07

Steady are the hands that guide OMD. It’s a Monday afternoon in early January, and a handful of the media agency’s top executives are gathered at its headquarters near Wall Street to discuss last year’s performance. “2013 was a really great year for OMD,” says Daryl Simm, CEO of the agency’s parent unit, Omnicom Media Group. “We’ve had some great examples of both client successes and also the development of people within the organization.” It’s hard to dispute Simm’s point. Last fall, OMD landed marquee U.S.

New IAB Chairman Takes Industry to Task

Submitted by Anonymous (not verified) on Mon, 02/10/2014 - 01:00

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud.

New IAB Chairman Takes Agencies to Task

Submitted by Anonymous (not verified) on Sun, 02/09/2014 - 13:00

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud.

Saatchi Breaks 1st Work for Walmart on the Olympics

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 20:45

A Walmart campaign breaking during NBC's broadcast of the Winter Olympics comes from a new roster shop: Saatchi & Saatchi, the retailer has confirmed. The campaign centers around Walmart's drive to create new manufacturing jobs in the U.S. Last year, the retailer pledged to buy an additional $50 billion in products made in America over 10 years.

Bear From Chobani's Super Bowl Ad Is Now Ambushing People in NYC

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 20:20

Marketers are officially obsessed with trying to frighten the world-weary populace of New York City. Following the recent devil baby and zombie stunts, here's footage of the Chobani bear—an animatronic version of the real bear in the Super Bowl commercial—ambushing people in Manhattan, knocking over a hot dog stand and generally hamming it up. These videos are pretty funny, but I'd like to see New Yorkers fight instead of just whipping out their phones to take a picture.

BBDO Wins Wish-Bone

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 19:00

BBDO New York has further strengthened its relationship with Pinnacle Foods by adding the company’s newly-acquired Wish-Bone brand. The line of salad dressings had previously been handled by Barton F. Graf 9000 which added the business, then owned by Unilever, in 2012.

Ad of the Day: Arthur C. Clarke Introduces BMW i Electric Cars on the Olympics

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 18:57

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the poetic words of a long-ago visionary to sell a modern product. The automaker is using a recording of Arthur C. Clarke to celebrate the promise of the future, as realized today by the new BMW i series of electric cars.

TripAdvisor Launches Another Creative Review [Updated]

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 18:12

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic and Steve Mietelski, which was retained by the travel site in May after a review. The Fantastical's CCO Ancevic said the agency was never appointed as creative lead, and was given only a project.

What Brands in Sochi Are Doing for Security May Surprise You

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 17:30

C-suite brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them a fantastic time. But behind the scenes, the execs typically have specialized operatives who quietly but painstakingly make sure the guests' trips go well. Though history continues to complicate what that means.

Lay's Asks for Potato-Chip Flavors Again, Gets Some Super Revolting Ideas

Submitted by Anonymous (not verified) on Fri, 02/07/2014 - 17:15

Once again, a snack-food brand learns why it should carefully stage-manage any attempts to crowdsource flavor ideas on the Internet. The latest round of Lay's "Do Us a Flavor" campaign, which launched last month, has predictably brought out the trolls, who've suggested, among other things, flavor ideas like Disappointed Parents, Orange Juice 'N Toothpaste and Sinus Infection.