Articles from AdWeek Advertising and branding

Thanks to sugar, savings or both, Big Lots—and its suddenly endless supply of reduced-price Hostess products—just makes moms want to dance. Big Lots recently struck a deal to become the "Official Hostess Thrift Outlet," replacing Hostess Thrift Stores, which were closed when Hostess Brands went into bankruptcy in 2012. Beginning today, you'll be able to get Twinkies, CupCakes, Zingers, Fruit Pies and other Hostess snack cakes at Big Lots for up to 40 percent off.

Former Adweek editor and publisher Alison Fahey is joining the 4A's as the industry organization’s first chief marketing officer, beginning in March. Fahey, who was an Adweek writer, editor and publisher, most recently served as the brand’s executive director of content between 2010 and 2013. In that role, she leveraged her industry knowledge and contacts in collaborating with advertisers and agencies on content marketing, setting up two dozen strategic partnerships. At the 4A's, Fahey will oversee all content creation, including working with members on branded content initiatives.

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie. See the entire ad break here: The first spot was an abbreviated version of the famous 2012 Vinnie Jones CPR ad for the British Heart Foundation. That was followed by 30-second ads, remade practically shot for shot, for Confused.com, BT and Premier Inn.

Specs Who John Muszynski What Where How’s the transition back into TV buying been treating you? I’m very, very fortunate that I’ve had such a diverse experience base during the 33 years of working at the Starcom MediaVest Group family. But this is what I really like to do and what I think I’m really good at. I feel like I’ve been rejuvenated to be able to work in this agency.