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Celebs Join Sheryl Sandberg's Campaign to Stop Calling Girls 'Bossy'

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 21:02

For all of Lean In's strongly phrased criticisms of the modern corporate world, author Sheryl Sandberg still seems to spark the most debate with one seemingly inoccuous opinion: that we shouldn't call girls "bossy." "When a girl tries to lead, she is often labeled bossy," Sandberg wrote. "Boys are seldom called bossy because a boy taking the role of a boss does not surprise or offend." Since Lean In's publication a year ago this week, Sanberg continues to draw criticism for her belief that girls should be praised for leadership skills rather than being called bossy.

Dog Sledder, Life Saver, Surgery Fixer: Dos Equis Keeps it Interesting

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 17:41

Considering that Dos Equis' "Most Interesting Man in the World" has become a meme with thousands of crowdsourced iterations, the bar is set pretty high for new official ads in the series. But this one seems up to the task. In "Dogsled" from agency Havas Worldwide, His Interestingness valet parks a team of huskies, rescues man and fish alike from a blaze, second-guesses a surgeon and, uh, gives a young lady a pearl necklace. It's probably one of the campaign's better spots in recent memory.

Ad of the Day: Honey Maid Celebrates Single Dads, Gay Dads, Punk Dads and More

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 16:57

Ever since Cheerios struck unexpected marketing gold with its subtle ad about an interracial family, brands seem to have woken to the realization that inclusiveness can be a good thing. Or even a great thing. And this week, no one's more inclusive than Honey Maid. The graham cracker brand has launched a new spot from Droga5 called "This Is Wholesome," featuring real-life parents from many different backgrounds.

Watch This Miniature, 3D-Printed Subaru Race Against a Ton of Exploding Sticks

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 15:28

If you ever need to outrun an elaborately exploding array of wooden tongue depressors, a remote-controlled Subaru might just be the vehicle for you. The brand's two-minute spot, "WRX STI vs. StickBomb" is packed with dramatic visuals of the miniature car drifting around curves and jumping over ramps while the wooden sticks fly into the air all around. It's like Fast and Furious for kids—a playful idea that seems to let the brand hint at the car's street racing abilities without showing off a bunch of dangerous driving scenarios that could land the automaker in court.

Dapper Yacht Stuntman Climbs 30-Meter Mast for Hugo Boss

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 13:38

It would take a particularly buoyant mental state to decide that sprinting up the sail of a fast-moving yacht and then jumping off of it for no apparent reason (or even a large wad of cash) is something a person should attempt. Alex Thompson, perhaps the world's best-known yachtsman/stuntman (and don't we all know so many?), thought it a good idea to try the bizarre feat of running up the 10-story height of a yacht sail and diving into the ocean.

Draftfcb Is Unveiling Its Rebranding

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 11:20

This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB (Foote, Cone & Belding). It’s an unexpected reversal from when direct marketer Draft effectively took over FCB in a shift touted as a new behavioral-driven model supplanting the influence of one of the industry’s storied ad agencies.

Turner, CBS Outdoor Tip Off NYC Subway Media Play

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 11:17

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New York City subway system. Under its recently launched Ignite: Innovations Lab initiative, CBS Outdoor has installed 10 big video screens in some of Manhattan’s busiest commuter hubs, including the MTA stations at Times Square, Herald Square and Columbus Circle.

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account

Submitted by Anonymous (not verified) on Mon, 03/10/2014 - 00:58

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.    The tech giant last year moved toward a more centralized operation, including its marketing functions. That shift triggered the global review, which is the biggest pitch in advertising right now.