Lingerie, Chocolate and Flowers
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 16:54Mad Woman Lauren Reeves is a true romantic. If you're paying.
Articles from AdWeek Advertising and branding
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Organic Food Makers Hilariously Take Down Bogus 'All Natural' Labels on Packaging
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 16:47Hey, professional truth-benders. Here's a sweet mockumentary-style PSA about professional truth-bending. Extra bonus if you also happen to be a tree hugger. In addition to fairly broad swipes at snake oil salesmen (you must have known the advertising industry was a popular punching bag when you got into it), the spot—funded by organic businesses—is aimed at illustrating how the use of the word "natural" on food labels is pretty much meaningless.
Sarah Hofstetter Is 360i's New Global CEO as Bryan Wiener Steps Down
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 16:31Sarah Hofstetter is 360i's new global chief, as Bryan Wiener—who has been an executive with the digital shop since 2004—steps down. He will continue to serve in a chairman capacity. Hofstetter, 39, is being elevated from a U.S.
The NHL Network Should Probably Read This Week's Data Points
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 16:26Today, the NHL Network is launching NHL Tonight: 2014 Sochi Edition, a live highlights show that will run immediately following the Latvia-Switzerland telecast. In this week's Data Points we learn how Olympic viewers like to be marketed to.
Ad of the Day: Love Is in the Details in the Year's Most Romantic Commercial
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 15:50What's more difficult than making a commercial that's funny or sad? Making one that's earnestly romantic. As we're reminded each year in the weeks leading up to Valentine's Day, marketers are practically incapable of conveying love without falling into a handful of stereotyped scenarios and coating them in a thick lacquer of cloying cheese. For a refreshing alternative, check out this two-minute spot by BBDO Germany for European hair-coloring product Schwarzkopf Nectra Color.
Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 14:59Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency Colle+McVoy) at the Mall of America in Bloomington, Minn. Caribou used pinned images from fans as inspiration for its new Real Inspiration Blend blend of coffee. That sounds like a stretch, but the giant Pinterest board is pretty impressive.
No Means No, but What Means Yes? Ads Say Sexual Consent Must Be 'Loud and Clear'
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 14:30When it comes to sex, a reluctant "yes," "OK" or "sure" doesn't qualify as a green light, according to a Canadian campaign encouraging "enthusiastic consent." "Real consent is mutual and sure. It is not muted, frail, hesitant, or afraid.
Q&A: How Cards Against Humanity Won the Holidays With a Whole Load of B.S.
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 14:04Cards Against Humanity's promotions are as bitingly sarcastic as the game itself—whether they're charging more for the game on Black Friday, experimenting with a "Pay what you want" model (which outright insulted anyone who chose to pay less than cost) or teaming with Netflix just this week for an already sold out House of Cards pack. But the card game's recent "12 Days of Holiday Bullshit" promotion w
Here Are the 2014 Products of the Year
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 14:00Quick—what do the Xbox, Eggland's Best eggs and Adams flea and tick spray have in common? For the record (and before your mind wanders too far) they’re a few of the 23 winners of the annual Product of the Year honors. Yes, we know, a nice bonfire could be had with all of the awards and trophies out there. But getting named one of the POY is actually a very big deal for a brand—not only for the boasting rights, but for the marketing. The winners will appear on the cover of Parade magazine, and the halo effect of a POY translates to an average sales bump of 10-15 percent.
Olympics Viewers Don’t Like Celebrity Endorsements
Submitted by Anonymous (not verified) on Wed, 02/12/2014 - 12:01Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events, but beware of celebrity endorsements—viewers are 43 percent less likely to buy products that celebrities use, according to Experian Marketing Services. Meanwhile, multitasking during the games is on the rise, with three-fourths of those planning to watch the Winter Games plan to use more than one device while doing so, per Arnold Worldwide.