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Kellogg's Call to Breakfast Skippers

Submitted by Anonymous (not verified) on Thu, 02/20/2014 - 11:48

Chances are, you feel guilty about it already, but here it comes: While 93 percent of us believe breakfast is the most important meal of the day, 56 percent of us skip it. Why? Well, chances are you know the answer to that, too: We’re really busy. In fact, according to NPD Group, Americans spend 13 minutes each day eating breakfast. (Another estimate puts that time at a mere six minutes.) Of course, brands like Kellogg’s are well aware of the situation.

Spark Gets ConAgra Media Business

Submitted by Anonymous (not verified) on Wed, 02/19/2014 - 22:11

Spark, which previously served as ConAgra Foods’ digital agency, has won all of the packaged food company’s U.S. media planning and buying business, sources said. The account had previously been handled by WPP Group’s MediaCom.  Reps at the media arm of Publicis Groupe’s Starcom MediaVest Group unit declined comment and those at the Omaha marketer could not immediately be reached.

Injured U.S. Skier Stars in New Ad, Thanks to a Tweet From Alex Bogusky

Submitted by Anonymous (not verified) on Wed, 02/19/2014 - 20:03

Funny how Alex Bogusky is still seeing opportunities where brands and agencies are missing them. Case in point: A recent tweet to Liberty Mutual urging the insurance company—whose Winter Olympics ads are all about overcoming setbacks—to make a commercial about Heidi Kloser, the U.S. skier who was badly injured the day before the Sochi Games began.

How Airbnb, Yelp Are Changing Hotel Marketing

Submitted by Anonymous (not verified) on Wed, 02/19/2014 - 19:33

As the lodging industry grapples with Airbnb, TripAdvisor and other locally oriented services, major hotel brands are increasingly taking a back seat to the surrounding neighborhoods. “Our facility is no longer the destination,” said one hotel executive. “Now we are a portal to the community around us.” About half of travelers want to explore the local area while on a business trip, according to a 2013 survey released this week by Millward Brown. For business travelers, “discovery” now ranks higher than “escape” or “indulgence,” per the survey.

Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics

Submitted by Anonymous (not verified) on Wed, 02/19/2014 - 19:19

We're deep into the third month of the 2014 Winter Olympics—that's how long they've been going on, right?—and the Games' gazillion sponsors are still rolling out TV spots in hopes that at least some viewers are still glued to their screens. One of the prevalent themes this year has been kids getting inspired by Olympics athletes, often with heartwarming results. (The other major trend: AMERICA.) To promote its Galaxy line, Samsung, "the official smartphone partner of the U.S.

Coke Finds a Way to Cure Your Social-Media Addiction and/or Stop You Licking Your Stitches

Submitted by Anonymous (not verified) on Wed, 02/19/2014 - 18:08

Brands with real-world appeal have been faux-criticizing social media for years—often in social media—by suggesting that you get off the damn phone already and take stock of your actual surroundings and the actual people in it. Coca-Cola is the latest to do so with the amusing video below, advertising a (presumably fake) product called the Social Media Guard, which is basically a giant, human-sized, Coke-red dog collar. This gizmo will possibly stop you from checking your phone every eight seconds, though actually it seems like you could still take a selfie if you wanted to.

Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard

Submitted by Anonymous (not verified) on Wed, 02/19/2014 - 17:16

When you use Old Spice hair products, your hair is capable of anything. First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw machines on the boardwalk to retrieve lost children. Now, though, it reveals its most impressive talent to date—playing all the best-loved Huey Lewis and the News songs on the keyboard.