MasterCard is tapping into the "madness" and "irrational emotions" of football fans for its sponsorship of the 2016 Uefa Champions League.
In 2015, a group of senior leaders who work for the diversity cause in the advertising and marketing world got together to discuss one of the most pressing problems in our workplaces, writes Nadya Powell.
Richard Warren, UK chief executive of the MullenLowe Group, is leaving the agency, leaving Tom Knox as the sole remaining founder of DLKW.
Hostelworld spot parodies the mid-2000s MTV hit Cribs and stars one of the show's original hosts, 50 Cent.
Mr President's Laura Jordan Bambach and TBWA\London's Graeme Douglas review ads from Samsung, Kronenbourg 1664, Harvey Nichols, Action on Addiction and Kit Kat.
It's not just doctors who can change the world. McCann London's chief creative officer argues that marketing has the power to make a real impact.
JCDecaux sent a direct mail campaign to brands that confused their products with those of their biggest rivals in a bid to convince them that the outdoor advertising media owner dealt in more than one format.
KFC has created a YouTube mini-series in which two presenters travel the world, going from gig to gig, as a way to promote its 99p snacking menu on the fast-food chain's loyalty app.
How has the independent production sector greeted the news that PepsiCo is shifting a significant amount of content creation into its own in-house studio - with a philosophical shrug or a collective wince?
American advertisers have attacked US media agencies for "numerous non-transparent business practices", including cash rebates and hefty mark-ups, in a long-awaited report.
