Articles from Brand Republic advertising news

Primary tabs

Pitch update

After initiating talks with agencies over its 9 million UK advertising account, Burger King has subsequently pushed the abort button and opted to remain with its incumbent, CHI Partners. Insiders say that the US review out of Mother New York, which was announced concurrently, has focused minds on the UK business and that it would have been difficult to carry out multimarket reviews at the same time. Either that or Burger King was telling agencies a whopper in the first place. However you cut it, it is good news for CHI.

Pitch update: Burger King, BHF and Comparethemarket.com

After initiating talks with agencies over its 9 million UK advertising account, Burger King has subsequently pushed the abort button and opted to remain with its incumbent, CHI Partners. Insiders say that the US review out of Mother New York, which was announced concurrently, has focused minds on the UK business and that it would have been difficult to carry out multimarket reviews at the same time. Either that or Burger King was telling agencies a whopper in the first place. However you cut it, it is good news for CHI.