At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
The campaign coincides with both brands' 85th anniversaries and America's 250th birthday
TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.
TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand
Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.
Disney had over 100 celebrities, but live events and the Big Game were the true stars of its upfront.
Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.'