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Current attribution solutions ‘verging on useless’, say digital marketers – survey

Submitted by Anonymous (not verified) on Thu, 08/08/2019 - 09:29

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than...

Source: RealWire

Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Submitted by Anonymous (not verified) on Fri, 02/08/2019 - 13:46

Berlin, 8.2.2019: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald's, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal of the companies is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer...

Source: RealWire

Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Submitted by Anonymous (not verified) on Fri, 02/08/2019 - 13:46

Berlin, 8.2.2019: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald's, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal of the companies is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer...

Source: RealWire

Joomla 3.9's Privacy Tools Drive GDPR and Regulatory Compliance

Submitted by Anonymous (not verified) on Wed, 10/31/2018 - 10:57

Joomla, one of the World's most popular Open Source CMS (Content Management Systems) has announced the release of Joomla 3.9. As a collaborative community-driven software release, Joomla 3.9 reflects and incorporates global user feedback gathered through extensive community surveys, Joomla forum posts and feature requests. Joomla have incorporated the very latest feedback in Version 3.9 to provide users with a comprehensive ‘Privacy Tool Suite’. This facilitates the compliance of Joomla websites with laws and regulations,...

Source: RealWire

Joomla 3.9's Privacy Tools Drive GDPR and Regulatory Compliance

Submitted by Anonymous (not verified) on Wed, 10/31/2018 - 10:57

Joomla, one of the World's most popular Open Source CMS (Content Management Systems) has announced the release of Joomla 3.9. As a collaborative community-driven software release, Joomla 3.9 reflects and incorporates global user feedback gathered through extensive community surveys, Joomla forum posts and feature requests. Joomla have incorporated the very latest feedback in Version 3.9 to provide users with a comprehensive ‘Privacy Tool Suite’. This facilitates the compliance of Joomla websites with laws and regulations,...

Source: RealWire

New Searchmetrics Study: How Mobile Marketers Can Win on Google Page One with Universal Search

Submitted by Anonymous (not verified) on Tue, 03/20/2018 - 13:46

Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestionsSan Mateo, March 20, 2018 ‒ Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of...

Source: RealWire

New Searchmetrics Study: How Mobile Marketers Can Win on Google Page One with Universal Search

Submitted by Anonymous (not verified) on Tue, 03/20/2018 - 13:46

Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestionsSan Mateo, March 20, 2018 ‒ Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google’s evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of...

Source: RealWire

Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top Trends and Opportunities

Submitted by Anonymous (not verified) on Mon, 01/22/2018 - 13:30

BERLIN, GERMANY - January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation in the world. Tapping the expertise of its new and existing board members and member companies, which now includes...

Source: RealWire

Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top Trends and Opportunities

Submitted by Anonymous (not verified) on Mon, 01/22/2018 - 13:30

BERLIN, GERMANY - January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation in the world. Tapping the expertise of its new and existing board members and member companies, which now includes...

Source: RealWire

Group IMD and Honeycomb combine to shape the future of video advertising

Submitted by Anonymous (not verified) on Thu, 12/21/2017 - 14:00

The new company’s innovative automated technology and global reach will accelerate the path to programmatic TVLondon, 21st December 2017: Global video advertising distribution business Group IMD and video management platform Honeycomb have today announced their merger. The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD).Together, Group IMD and Honeycomb will enable the...

Source: RealWire