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Penguin 4.0 Update

Submitted by Anonymous (not verified) on Sun, 09/25/2016 - 10:13

On Friday Google's Gary Illyes announced Penguin 4.0 was now live.
Key points highlighted in their post are:

  • Penguin is a part of their core ranking algorithm
  • Penguin is now real-time, rather than something which periodically refreshes
  • Penguin has shifted from being a sitewide negative ranking factor to a more granular factor

Things not mentioned in the post

Free Google AdWords Keyword Suggestion Tool Alternative

Submitted by Anonymous (not verified) on Thu, 09/15/2016 - 16:41


Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool.
They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that, there are limitations. Try to view too many terms and you get:

How I Learned to Start Loving Social Media's Darkside

Submitted by Anonymous (not verified) on Wed, 08/10/2016 - 01:16

I'm baaaaaaack.
Organic Listings
What a fun past couple years it has been in the digital marketing landscape; we've seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was last writing for SEObook we were still believing in the timelines provided by Google employees on when Penguin was going to run next. Remember that? Oh, the memories.

Brands Beat Generics

Submitted by Anonymous (not verified) on Sun, 07/31/2016 - 20:53

When markets are new they are unproven, thus they often have limited investment targeting them.
That in turn means it can be easy to win in new markets just by virtue of existing.
It wouldn't be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how to site focused on Arduino or Raspberry Pi devices.
Couple a bit of passion with significant effort & limited competition and winning is quite easy.

Neofeudal Web Publishing Best Practices Guide

Submitted by Anonymous (not verified) on Mon, 06/20/2016 - 19:44

At the abstract level, if many people believe in something then it will grow.
The opposite is also true.
And in a limitless, virtual world, you can not see what is not there.
The Yahoo Directory
Before I got into search, the Yahoo! Directory was so important to the field of search there were entire sessions at SES conferences on how to get listed & people would even recommend using #1AAA-widgets.com styled domains to alphaspam listings to the top of the category.

Reinventing SEO

Submitted by Anonymous (not verified) on Thu, 05/12/2016 - 09:44

Back in the Day...
If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago.
Almost everything worked quickly, cheaply, and predictably.
Go back a few years earlier and you could rank a site without even looking at it. :D
Links, links, links.
Meritocracy to Something Different

Google Rethinking Payday Loans & Doorway Pages?

Submitted by Anonymous (not verified) on Wed, 05/11/2016 - 19:34

Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday Loans

Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” and help reshape what had been “a pretty terrible industry.”