Brand Republic is LIVE@AdvertisingWeek
Submitted by Anonymous (not verified) on Mon, 03/31/2014 - 07:50Campaign, Marketing, Media Week and Brand Republic have kicked off their coverage of Advertising Week Europe 2014 with their dedicated live blog.
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Batchelors targets supermums with Deli Box ad
Submitted by Anonymous (not verified) on Fri, 03/28/2014 - 08:46Batchelors is targeting do-it-all mums in a new £1.4 million TV campaign for its Deli Box range.
Campaign Viral Chart: Down Syndrome future mom ad doubles shares
Submitted by Anonymous (not verified) on Fri, 03/28/2014 - 08:37Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.
DCM and D&AD unveil best film-inspired ads
Submitted by Anonymous (not verified) on Fri, 03/28/2014 - 08:00Digital Cinema Media and D&AD have unveiled a compilation of ten of the best ads that have been inspired by film over the past ten years.
VCCP establishes inventions shop
Submitted by Anonymous (not verified) on Thu, 03/27/2014 - 07:00VCCP has this week launched an inventions business called Studio Ex Nihilo with founding clients including Telefónica and Sony.
Google rethinks UK ad agency roster
Submitted by Anonymous (not verified) on Thu, 03/27/2014 - 07:00Google is conducting a review of its UK advertising and digital agencies.
Bob Greenberg plots latest R/GA overhaul
Submitted by Anonymous (not verified) on Thu, 03/27/2014 - 07:00Bob Greenberg, the founder, chairman and chief executive of R/GA, is preparing to overhaul the structure of the New York office, as he commits to staying at the agency for five more years.
M&S kicks off £60m UK media review
Submitted by Anonymous (not verified) on Thu, 03/27/2014 - 07:00Marks & Spencer is reviewing the arrangements for its £60 million UK media account.
Pitch update: BMW advertising account shortlist shapes up
Submitted by Anonymous (not verified) on Thu, 03/27/2014 - 07:00BMW has shortlisted Inferno, SapientNitro and a team from BMB and Soul to compete against the incumbents, WCRS and Dare, for its UK advertising account. The review is being handled by AAR, with pitches scheduled to take place in May. WCRS s relationship with the car marque is one of UK advertising s most enduring, having lasted for 35 years. Uwe Dreher, BMW s new UK marketing director, is overseeing the review.
Labour demands tougher ad rules
Submitted by Anonymous (not verified) on Thu, 03/27/2014 - 06:45Labour has demanded stricter rules on TV ads for foods that are high in fat, sugar or salt (HFSS) in a sign of what the party would do if it wins next year's general election.