The second day of our LIVE@AdvertisingWeek blog introduced a key part of Advertising Week Europe, the socialising, and some strong opinions on the future of mobile and creative agencies.
Evian has today released its full ad featuring Spider-Man, which the brand has been promoting with teasers for more than a week.
Sir Martin Sorrell, the chief executive of WPP, has said that content and native advertising are areas where WPP can compete with "all-powerful Google".
Volvo's "epic split" ad featuring Jean-Claude Van Damme was voted the least effective at making transport companies want to buy Volvos, when compared with other spots in the brand's "live test" campaign.
Two breakthrough campaigns, a century apart, were held up to show that risk-taking creative work still exists in modern advertising, at the Campaign Creative Exchange.
The first day of Advertising Week Europe featured high-profile speakers and animated sessions at Bafta, and Campaign, Marketing and Media Week covered everything on our LIVE@AdvertisingWeek blog.
Creative agencies need to be more performance-oriented rather than focusing solely on difference, according to the BBH group chief executive, Gwyn Jones.
Virgin Atlantic is reviewing its global creative account, putting the long-standing incumbent, Rainey Kelly Campbell Roalfe/Y&R, on alert.
Jack Daniel's has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand's ties to music.
St Luke's has added the UK account for Heineken beer to its Strongbow cider business.
