Google And Yandex Partner Up On Display Ads
Submitted by Anonymous (not verified) on Wed, 02/26/2014 - 14:31Yandex, Russia’s leading search engine company, announced that it has struck an advertising partnership with Google, which will see Google’s DoubleClick Bid Manger connect to Yandex’s own real-time bidding system. Yandex’s demand-side platform AWAPS will join Google’s DoubleClick AdExcahnge.
The deal is only related to display advertising, and has no effect on text-based contextual ads.