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Sandra Bullock: $70 Million Richer for ‘Gravity’

Sandra Bullock is about to rake in about $70 million for her role in the hit film Gravity. Starring alongside the very handsome George Clooney in the film that is up for 10 awards at Sunday’s Oscars, she was guaranteed $20 million by Warner Bros. when she signed on. In addition she is under contract for 15% of theatrical revenue.

Google Partners With Boost Media For DoubleClick Search

Google announced on Thursday that it has partnered with Boost Media to bring the latter’s ad creative optimization solution to DoubleClick Search.
Google says the partnership will allow advertisers to benefit from increased ROI with “proven” optimization agorithms, as well as scale campaigns and save time with custom-tailored ad creation, and cut costs by focusing on the right ads.

‘Shadowrun Returns’ Expansion Out Today

In the early days of gaming Kickstarter projects, Shadowrun Returns was one of the most successful. Gamers and industry figures watched as Harebrained Schemes raised $1.8 million and delivered a solid game. As a simplified turn-based tactical game with an old-school isometric view and text storytelling Shadowrun Returns was exactly the type of game many PC players had been missing over the past decade.

Sony To Shut Down 20 Of Its U.S. Retail Stores

Electronics giants operating their own retail stores has always been a weird proposition. Apple made it work by offering a retail experience that you just can’t find anywhere else, but others haven’t been so successful. Sony is one of those companies, and now its US retail presence is getting decimated.

Google Answers Questions About Analytics For AdSense

Google has put out a new video answering some frequently asked questions from AdSense publishers about Google Analytics.
Topics include integration of AdSense with Analytics, optimization, user experience, and revenue. It also includes a demo.
“If you’re interested in getting a better understanding of how visitors interact with your online content then you’ll enjoy the section about Universal Analytics and Demographic and Interest reporting,” Google says.

NFC Finally Coming to Most Smartphones

Apple has ignored NFC, choosing instead to implement other mobile payment systems in its iPhone devices. This has limited the reach of NFC in the premium smartphone market and, in turn, limited the rollout of NFC to the greater smartphone industry.
Last year, however, a tipping point was reached and NFC technology is now quickly becoming a standard mobile payment method throughout established markets. Market Research Firm IHS today released a new report showing just how fast NFC is spreading.