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Kenshoo Named Winner for Best PPC Management Software in European Search Awards

Submitted by Anonymous (not verified) on Wed, 04/02/2014 - 09:00

Kenshoo Search earns top honours in international competition as Kenshoo hosts digital marketing innovation forum London (April 2, 2014) - Kenshoo (www.kenshoo.com), the global leader in predictive media optimisation technology, has been recognised for the Best PPC Management Software 2014 in the European Search Awards. The award win coincides with Kenshoo hosting its K² London forum event this week, bringing leading brands and agencies together to discuss digital marketing innovation.The award-winning software, Kenshoo Search, is...

Evolution not revolution helps distribution

Submitted by Anonymous (not verified) on Tue, 04/01/2014 - 09:39

Tuesday, 1 April 2014, Gibraltar: Sunrise period opens for .BID, .TRADE and .WEBCAMThe new Internet naming convention, where websites can end in almost any characters rather than the old style .com, .net and .org, has been seen by many as a playground for fresh thinking and innovation on the Internet. The Internet Corporation for Assigned Names and Numbers (ICANN), which regulates Internet names, cites the capacity for innovation as one of the reasons that has...

Source: RealWire

InstallMac launches in Beta as second largest Mac software community online

Submitted by Anonymous (not verified) on Thu, 03/27/2014 - 09:25

InstallMac specializes in optimizing the process of distribution and monetization of Mac applications, offering publishers the opportunity to double their paymentsHERZLIYA, Israel, March 27, 2014: InstallMac, the monetization and software distribution platform for premium Mac OSx software publishers and advertisers, today announces it is launching its Beta offering, which is second only in size to the Apple Store.InstallMac, originally launched in alpha 10 months ago, was the first Mac software distribution platform specialising in the...

Source: RealWire

Use Social Media to Build Audience Loyalty and Earned Media Potential

Submitted by Anonymous (not verified) on Wed, 03/26/2014 - 10:32

The impact of social media on audiences will be discussed in-depth at the BroadcastAsia2014 International ConferenceSingapore, 26 March 2014 - Social media has changed the way people interact with one another, and also how they discover, share and use content. It has become a unique and innovative platform for broadcasters to adopt, to effectively reach out to their existing and target audiences. Social media platforms also provide opportunities for personalised engagement with each viewer to...

Source: RealWire

Twitter least effective customer service channel for UK brands, according to new study

Submitted by Anonymous (not verified) on Tue, 03/25/2014 - 13:20

Eptica research of top 100 companies finds customer experience 'average' across web, email and Twitter Reading, 25 March 2014: Many UK companies are still struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy according to a new study. Only 39% of companies were able to answer customer service questions asked through Twitter - despite 76% of organisations now being contactable through this channel.The...

Source: RealWire

SDL Strengthens its Customer Experience Cloud with New Releases of SDL Social and SDL Campaigns

Submitted by Anonymous (not verified) on Tue, 03/25/2014 - 13:00

New capabilities empower digital marketers to focus on the consumer and create more engaging customer experiences WAKEFIELD, Mass. and MAIDENHEAD, UK - March 25 2014 - SDL (LSE: SDL) announces new cloud-based solution capabilities across two key pillars of the SDL portfolio: SDL Social and SDL Campaigns. The latest release within SDL's Customer Experience Cloud (CXC) continues the ongoing focus on cloud delivery and provides enhanced capabilities for digital marketers. New features allow marketers to...

Source: RealWire

Searchmetrics to showcase search marketing insight to optimize web content at Adobe Summit

Submitted by Anonymous (not verified) on Mon, 03/24/2014 - 15:01

New York and Salt Lake City - 24 March, 2014 Digital marketing software and services company, Searchmetrics, today announced it is a showcase sponsor of Adobe Summit, the Digital Marketing Conference. This year's event, focused on how digital marketers are becoming strategic leaders, will include demonstrations of a new beta integration of the Searchmetrics Suite and Adobe Experience Manager, Adobe's leading Web experience management solution. The technology integration is aimed at bringing content together with...

Source: RealWire

Socialable hires @DanPurvis to be Vice President of Strategy

Submitted by Anonymous (not verified) on Wed, 03/19/2014 - 11:23

Fast-growing digital marketing and social media agency swoops to bolster ranksLondon, United Kingdom, 19 March 2014: Dan Purvis has been appointed as Vice President of Strategy at Socialable, a digital marketing and social media consultancy. Founded by Forbes social media power influencer and visionary entrepreneur, Lilach Bullock, Socialable has more social proof than any other European social media and digital marketing agency and is seeking to capitalise on its recent rapid growth.Purvis' remit is to...

Source: RealWire

Global research reveals almost 50% of failed One-Time Passwords are on average due to invalid mobile numbers

Submitted by Anonymous (not verified) on Wed, 03/12/2014 - 09:30

90% of IT managers plan to adopt SMS-enabled two-factor authentication this year as majority abandon traditional security measuresLondon, UK - 12th March 2014 - New global research by the Ponemon Institute, sponsored by mobile interaction service provider tyntec, has revealed that on average almost 50% of One-Time Passwords(OTPs) fail to arrive due to invalid mobile numbers provided by end-users. For the report titled 'Unlocking the Security Potential: The Key to Effective Two-Factor Authentication' the Ponemon...

Source: RealWire

Genieo is the personalized window onto the Web for millions of Mac users that learns user preferences

Submitted by Anonymous (not verified) on Tue, 03/11/2014 - 10:16

Over 300MM ads served on the Genieo platformHERZLIYA, Israel, March 11, 2014: Genieo the easy to use newspaper-styled homepage, today confirmed that it is the preferred personalized homepage for millions of Mac users.The platform is delivering over 100MM unique monthly page views, serving more than 300MM ads and the average Genieo user spends over two minutes reading articles every day.Genieo's personal homepage, originally launched in 2010, was developed using proprietary algorithms based on Micro Behavioral...

Source: RealWire