Yorkshire Building Society rolls out Tour de France campaign
Submitted by Anonymous (not verified) on Wed, 06/25/2014 - 08:28Yorkshire Building Society has created a campaign around this year's Tour de France, which begins in the county next week.
Yorkshire Building Society has created a campaign around this year's Tour de France, which begins in the county next week.
Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.
At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.
Morrisons is once again showing its support for the British tennis ace Andy Murray, by changing the name of its Wimbledon branch to Murrisons.
Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts.
Avis, the car rental company, is releasing a European TV campaign featuring its classic strapline, "we try harder".
Sports Direct has launched a campaign for the tennis ball manufacturer Slazenger, as Wimbledon fortnight gets underway.
Unilever's Sure deodorant brand has created a tactical ad that plays on a new phenomenon in football, the referee's white spray, first seen by UK audiences during the World Cup.
The Branded Content and Entertainment jury failed to award a Grand Prix at last week's Cannes Lions, despite handing out 11 gold Lions.
UK agencies walked away with 17 Film Craft Lions, including five golds, five silvers and seven bronzes at this year's Cannes Lions, more than half the 30 awards they were shortlisted for.