Samba helps ADWEEK dig into the data behind the trends of the 2026 FIFA World Cup.
Heineken, Goldfish, Audible, Old Navy, Reebok, and more are behind the week’s most notable ads.
The holding company beat out incumbent WPP for the U.S. account valued at $520 million.
The holding company beat out incumbent WPP for the U.S. account valued at $520 million.
The Trade Desk's revenue growth has dipped to its lowest rate since 2020.
The Trade Desk's revenue growth has dipped to its lowest rate since 2020.
Measurement giant Nielsen just got bigger: it’ll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.
Measurement giant Nielsen just got bigger: it’ll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.
The cap had been at 39% since 2004.
The cap had been at 39% since 2004.