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Posters back adland's search for fiction talent

A campaign that gives classic literature "the client treatment" has been launched to promote the Winston Fletcher Fiction Prize.
The print and out-of-home campaign by DLKW Lowe features books from famous authors who used to work in advertising, including F Scott Fitzgerald, Salman Rushdie and Joseph Heller, with comments from imaginary clients.
People working in advertising and marketing have until 14 February 2015 to enter a story of up to 4,000 words to be in with a chance of winning the 2,000 prize.