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Secure-D sweeping international cybersecurity awards 

Submitted by Anonymous (not verified) on Mon, 11/18/2019 - 09:30

Upstream’s antifraud platform walks away with double accolades at the AfricaCom Awards and UK Business Tech Awards London and Cape Town, November 18, 2019 – Leading mobile technology company Upstream announces that its mobile anti-fraud platform, Secure-D, protecting mobile users and safeguarding mobile operators’ revenues walked away with two top industry awards across the globe. Secure-D was awarded Security Product of the Year at AfricaCom, and also Best Application of Tech Security at the UK...

Source: RealWire

Mobile operators in Africa can tap into digital for revenue and address upcoming industry challenges

Submitted by Anonymous (not verified) on Thu, 11/07/2019 - 10:40

Upstream to showcase its suite of mobile products at AfricaCom, Stand B30AfricaCom, Cape Town, S.A., November 7, 2019 – Upstream will demonstrate at this year’s AfricaCom how mobile operators in Africa can achieve a head start in addressing the industry’s upcoming challenges. The company will be showcasing its full platform stack that enables MNOs to generate digital revenue, offering mobile users on the continent uninterrupted, free and safe connectivity while efficiently helping operators monetize digital...

Source: RealWire

Mobile operators in Africa can tap into digital for revenue and address upcoming industry challenges

Submitted by Anonymous (not verified) on Thu, 11/07/2019 - 10:40

Upstream to showcase its suite of mobile products at AfricaCom, Stand B30AfricaCom, Cape Town, S.A., November 7, 2019 – Upstream will demonstrate at this year’s AfricaCom how mobile operators in Africa can achieve a head start in addressing the industry’s upcoming challenges. The company will be showcasing its full platform stack that enables MNOs to generate digital revenue, offering mobile users on the continent uninterrupted, free and safe connectivity while efficiently helping operators monetize digital...

Source: RealWire

WallDecaux and MMA Germany highlight the combination of Out of Home and Mobile marketing in new white paper

Submitted by Anonymous (not verified) on Tue, 11/05/2019 - 10:27

For the first time, industry representatives compile recommendations for action, case studies, and data on the effectiveness of advertising and the use of the two channels. Berlin, November 5, 2019 - How do you combine the two fastest-growing media channels of the year*, Out of Home (OOH) and Mobile? Outdoor advertising marketer WallDecaux, the German subsidiary of JCDecaux, and the Mobile Marketing Association (MMA Germany) answer this question in the first comprehensive white paper to...

Source: RealWire

WallDecaux and MMA Germany highlight the combination of Out of Home and Mobile marketing in new white paper

Submitted by Anonymous (not verified) on Tue, 11/05/2019 - 10:27

For the first time, industry representatives compile recommendations for action, case studies, and data on the effectiveness of advertising and the use of the two channels. Berlin, November 5, 2019 - How do you combine the two fastest-growing media channels of the year*, Out of Home (OOH) and Mobile? Outdoor advertising marketer WallDecaux, the German subsidiary of JCDecaux, and the Mobile Marketing Association (MMA Germany) answer this question in the first comprehensive white paper to...

Source: RealWire

Trick or treating Android Emoji keyboard app makes millions of unauthorized purchases

Submitted by Anonymous (not verified) on Thu, 10/31/2019 - 09:50

$18 million of fraudulent charges from the app blocked by malware security platform Secure-DLondon, October 31, 2019 – A popular Android keyboard app, ai.type, downloaded more than 40 million times and included in the Google Play app store, has been caught making millions of unauthorized purchases of premium digital content, researchers at mobile technology company Upstream report. The app has been delivering millions of invisible ads and fake clicks, while delivering genuine user data about...

Source: RealWire

Trick or treating Android Emoji keyboard app makes millions of unauthorized purchases

Submitted by Anonymous (not verified) on Thu, 10/31/2019 - 09:50

$18 million of fraudulent charges from the app blocked by malware security platform Secure-DLondon, October 31, 2019 – A popular Android keyboard app, ai.type, downloaded more than 40 million times and included in the Google Play app store, has been caught making millions of unauthorized purchases of premium digital content, researchers at mobile technology company Upstream report. The app has been delivering millions of invisible ads and fake clicks, while delivering genuine user data about...

Source: RealWire

ADLV Survey Shows Clear and Pressing Fleet Demand For the DVSA To Release CPC Training Data

Submitted by Anonymous (not verified) on Tue, 10/01/2019 - 11:22

A recent survey by the ADLV (Association for Driving Licence Verification & Vehicles) has delivered an emphatic business case for the DVSA to allow fleets greater access to driver CPC training course attendance data. The survey of leading transport & fleet logistics managers along with compliance officers & HR directors, was conducted to encourage the DVSA to make the data available directly. The ADLV believes that the DVSA can and should do this by adding...

Source: RealWire

ADLV Survey Shows Clear and Pressing Fleet Demand For the DVSA To Release CPC Training Data

Submitted by Anonymous (not verified) on Tue, 10/01/2019 - 10:22

A recent survey by the ADLV (Association for Driving Licence Verification & Vehicles) has delivered an emphatic business case for the DVSA to allow fleets greater access to driver CPC training course attendance data. The survey of leading transport & fleet logistics managers along with compliance officers & HR directors, was conducted to encourage the DVSA to make the data available directly. The ADLV believes that the DVSA can and should do this by adding...

Source: RealWire

Current attribution solutions ‘verging on useless’, say digital marketers – survey

Submitted by Anonymous (not verified) on Thu, 08/08/2019 - 10:29

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than...

Source: RealWire