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Rank Checker Update

Submitted by Anonymous (not verified) on Wed, 04/26/2017 - 18:54

Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions.
If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it.
Years ago we created a new logo for rank checker which we finally got around to changing it today. :)

New gTLDs are Like Used Cars

Submitted by Anonymous (not verified) on Wed, 03/08/2017 - 08:05

There may be a couple exceptions which prove the rule, but new TLDs are generally an awful investment for everyone except the registry operator.
Here is the short version...

Disappearing Clicks

Submitted by Anonymous (not verified) on Fri, 11/25/2016 - 23:34

When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am & JumpShot.

Penguin 4.0 Update

Submitted by Anonymous (not verified) on Sun, 09/25/2016 - 10:13

On Friday Google's Gary Illyes announced Penguin 4.0 was now live.
Key points highlighted in their post are:

  • Penguin is a part of their core ranking algorithm
  • Penguin is now real-time, rather than something which periodically refreshes
  • Penguin has shifted from being a sitewide negative ranking factor to a more granular factor

Things not mentioned in the post

Free Google AdWords Keyword Suggestion Tool Alternative

Submitted by Anonymous (not verified) on Thu, 09/15/2016 - 16:41


Google recently made it much harder to receive accurate keyword data from the AdWords keyword tool.
They have not only grouped similar terms, but then they broadened out the data ranges to absurdly wide ranges like 10,000 to 100,000 searches a month. Only active AdWords advertisers receive (somewhat?) decent keyword data. And even with that, there are limitations. Try to view too many terms and you get:

How I Learned to Start Loving Social Media's Darkside

Submitted by Anonymous (not verified) on Wed, 08/10/2016 - 01:16

I'm baaaaaaack.
Organic Listings
What a fun past couple years it has been in the digital marketing landscape; we've seen hummingbirds, ads displacing organic listings, phantoms, ads displacing organic listings, rank brain, and of course ads displacing organic listings. It has been such a long time since my last post that back when I was last writing for SEObook we were still believing in the timelines provided by Google employees on when Penguin was going to run next. Remember that? Oh, the memories.

Brands Beat Generics

Submitted by Anonymous (not verified) on Sun, 07/31/2016 - 20:53

When markets are new they are unproven, thus they often have limited investment targeting them.
That in turn means it can be easy to win in new markets just by virtue of existing.
It wouldn't be hard to rank well creating a blog today about the evolution of the 3D printing industry, or a how to site focused on Arduino or Raspberry Pi devices.
Couple a bit of passion with significant effort & limited competition and winning is quite easy.