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Virgin Atlantic 'Still Red Hot'

The falling number of airline passengers combined with soaring oil prices in 2008 saw Virgin Atlantic taking measures to increasing marketing spend to revive its strength. With its 25 th birthday in 2009, it launched Still Red Hot to celebrate. The TV advert was a recreation of the airline s launch in 1984, and featured a Virgin Atlantic cabin crew, dressed in iconic red, making their way through a very grey Gatwick airport.

T-Mobile 'Welcome Back'

This piece of event advertising from T-mobile welcomed passengers to London's Terminal 5. An estimated 35,000 passengers coming through arrivals were greeted by a 300-strong vocal orchestra of baggage handlers, cabin crew and members of the public singing such numbers as 'I am the passenger' by Iggy Pop and 'The Boys are Back in town' by Thin Lizzy's. Hidden cameras film the reactions of the arrivals.

c4 'Meet The Superhumans'

Channel 4 s biggest ever marketing campaign promoted the London 2012 Paralympic Games with its Meet the Superhumans film across 78 television channels, aiming to introduce a new audience to the Paralympics and raise awareness of Paralympic sport.