Volkswagen awards £2bn global media account to PHD
Submitted by Anonymous (not verified) on Mon, 06/13/2016 - 06:00PHD has triumphed in the race to win Volkswagen Group's estimated £2 billion global media planning and buying account.
PHD has triumphed in the race to win Volkswagen Group's estimated £2 billion global media planning and buying account.
Apple has marked the kick-off of the Euro 2016 championship with a spot showing the beauty of football, as part of its ongoing "Shot on iPhone" campaign.
OMD UK has fought off rivals to retain the estimated £10 million media planning and buying account for NSPCC in a competitive pitch.
Intimate videos anchor new brand campaign
The media industry is in the middle of a forest fire and must move from rhetoric to action to tackle its problems, argues Paul Frampton of Havas Media Group.
Budweiser will next week run a social campaign to give away a batch of its beer that was "infused" with the passion of England football fans in a number of cities.
Beats' Euro 2016 ad stars footballers Harry Kane, Antoine Griezmann, Mario Götze and Cesc Fabregas preparing for their matches, to the soundtrack of Prodigy's Firestarter.
Harry Kane, Antoine Griezmann, Mario Götze and Cesc Fabregas re-enact Prodigy's Firestarter in Beats' Euro 2016 ad.
Britain Stronger in Europe has released a poster created by Adam & Eve/DDB depicting Michael Gove, Boris Johnson and Nigel Farage gambling at a craps table.
What makes a great football ad? Big soccer stars? A great soundtrack? Wayne Rooney with a beard? Unruly looks into the Mars ad as the Euros 2016 kicks off tonight.