Vax in seven-figure C4 sponsorship deal
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 17:35Vax, the floor care brand, has signed a seven-figure sponsorship deal with Channel 4, for which it has created idents starring Miranda Hart.
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Auf wiedersehen old, trusty Internet Explorer
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 15:45We haven't used it in at least eight years, but harking back to those days of digital yore when IE pretty much taught us what a 'browser' was, makes us a bit nostalgic. Maybe it was just too vanilla. Should've taken a leaf out of American Apparel's book...
Buzz Aldrin is so over the moon
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 15:45Is there life on Mars? There soon might be if Buzz Aldrin continues to dominate social media with his message of getting our collective arses to the red planet.
Oreo vs Jaffa Cakes: Who won the eclipse?
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 15:45Congratulations to Oreo, which rightly earned a whole lot of attention today with its huge eclipse-themed campaign. And congratulations to Jaffa Cakes too, who did literally nothing but found itself the beneficiary of an outpouring of nostalgia. We guess that's how the cookie crumbles.
Three things that are not Ad Week. And Ad Week.
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 15:45It's day one, but we all probably need a break from the madness of Ad Week already. We're guessing that's why so many of you enjoyed having a nose around Proximity's flash new office. Take a break, have a snoop, then get back to Ad Week - we have all the essential information from day one.
Always releases follow-up to #likeagirl film ahead of International Women's Day
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 13:57The new video in the Always campaign to build girls' confidence at puberty shows girls around the world showing the things they proudly do "like a girl".
Grolsch commissions 400 pieces of art in brand anniversary campaign
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 11:11Grolsch is ploughing a six figure sum into an anniversary campaign that will see it launch an experiential tour and an art installation.
Now TV launches 'magic ads'
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 10:58Now TV, the online TV streaming service by Sky, has created "magic ads" to show off its new branding and push the services it provides.
Matt Roach and David Lawrie, copywriter and art director, M&C Saatchi
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 10:27Why branded communities wither away, plus 5 ways to prevent digital death
Submitted by Anonymous (not verified) on Tue, 03/03/2015 - 10:04If our offline communities mirrored branded online communities, we would live in a '28 Days Later' wasteland with only the infrastructure remaining, writes Richard Millington, managing director and founder of consultancy FeverBee.