The major shakeup of Coke's marketing strategy in the UK and Northern Europe signals a move towards "revitalisation" for the drinks giant. Marketing met with Coca-Cola marketing chief Bobby Brittain to lift the lid on the new strategy.
James Hilton, the global chief executive of M&C Saatchi Mobile, explains why this year's Mobile World Congress has underlined the importance of mobile in marketing.
Coca-Cola is embarking on a major shake-up of its marketing strategy that will see it bring all Coke variants under one master Coca-Cola brand as part of the "next chapter" of its evolution.
Horseracing TV channel Racing UK has recruited talkshow host Jeremy Kyle to front a marketing campaign to encourage people to subscribe to watch its coverage of the Cheltenham Festival.
Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals.
Marc Koska is not a doctor, yet he's saved nine million lives.
