What advertising can learn from superstar DJs
Submitted by Anonymous (not verified) on Tue, 03/24/2015 - 13:46Jez Nelson, the founder and chief executive of the content agency Somethin' Else, explains what the industry can learn from superstar DJs
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Five lessons on how to build a brand from Katie Price
Submitted by Anonymous (not verified) on Tue, 03/24/2015 - 13:35Katie Price, the former glamour model previously known as Jordan, talked about how she has built her brand during Advertising Week Europe in London this morning.
M&C Saatchi hires head of talent
Submitted by Anonymous (not verified) on Tue, 03/24/2015 - 08:42M&C Saatchi has appointed Claire Croft, the coach and leadership trainer and planning partner at Proximity London, to the new role of head of talent.
Ad Week Europe delegates vote in favour of full service agency
Submitted by Anonymous (not verified) on Mon, 03/23/2015 - 18:05Delegates at Advertising Week Europe have voted in favour of bringing back the full service agency, following yesterday's session on the subject.
Seven lessons we've learnt from day one at Ad Week Europe 2015
Submitted by Anonymous (not verified) on Mon, 03/23/2015 - 13:09Day one of the annual marketing and comms event, which takes place across London this week, has got us thinking about audience insight, how ad agencies are really perceived and the industry's obsessions.
Agencies need to make more use of audience insight, says Mark Creighton
Submitted by Anonymous (not verified) on Mon, 03/23/2015 - 12:51The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK.
Adam & Eve/DDB grabs £100,000 prize from Posterscope
Submitted by Anonymous (not verified) on Mon, 03/23/2015 - 11:44Adam & Eve/DDB has won £100,000 of outdoor space from Posterscope after winning a competition during an Advertising Week Europe session in London today.
In-out EU referendum could be 'the end of Europe as we dream it', says Maurice Lévy
Submitted by Anonymous (not verified) on Mon, 03/23/2015 - 11:34The Conservative Party's commitment to hold a referendum on Europe is "very dangerous", according to Maurice Lévy, the Publicis Groupe chairman and chief executive.
Allianz unveils emotional UK campaign
Submitted by Anonymous (not verified) on Fri, 03/20/2015 - 09:50Allianz links storytelling with insurance in a UK TV campaign that breaks on Monday (23 March).
Oreo eclipses The Sun in celestial stunt
Submitted by Anonymous (not verified) on Fri, 03/20/2015 - 09:45Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country.