M&C Saatchi UK revenues rise 9%
Submitted by Anonymous (not verified) on Fri, 03/27/2015 - 09:40M&C Saatchi PLC has reported headline profit before tax of £17.2 million, up 17.3 per cent year on year, as UK revenues climbed 9 per cent.
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Gogglebox stars encourage viewers to vote
Submitted by Anonymous (not verified) on Fri, 03/27/2015 - 09:16The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election.
Land Rover to move global ad account into Spark44
Submitted by Anonymous (not verified) on Thu, 03/26/2015 - 19:22Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.
Dave Trott at Ad Week Europe: Ads have become overcomplicated
Submitted by Anonymous (not verified) on Thu, 03/26/2015 - 12:49Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today.
Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
Submitted by Anonymous (not verified) on Wed, 03/25/2015 - 17:46Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby.
AMV BBDO named Agency of the Year in British Arrows
Submitted by Anonymous (not verified) on Wed, 03/25/2015 - 16:19Abbott Mead Vickers BBDO has been named the Agency of the Year at the British Arrows Awards, while Wieden & Kennedy's "the other side" for Honda Civic has picks up Commercial of the Year.
Five highlights from Ad Week day three
Submitted by Anonymous (not verified) on Wed, 03/25/2015 - 15:48We're half way through the industry event, and key themes such as trust and flings have emerged.
Short-form content 'struggles with meaning' reckons Richard Ayoade
Submitted by Anonymous (not verified) on Wed, 03/25/2015 - 15:37YouTube short-form content "struggles with meaning" according to film director, actor and TV presenter Richard Ayoade, speaking at this week's Advertising Week Europe in London.
VCCP wins Nationwide account
Submitted by Anonymous (not verified) on Wed, 03/25/2015 - 11:00Nationwide has picked VCCP as its lead advertising agency after a competitive pitch.
Agencies are shit at trust, says Nils Leonard
Submitted by Anonymous (not verified) on Wed, 03/25/2015 - 09:53Grey's Nils Leonard has called for agencies to be more trusting and believe in the people they hire, at Advertising Week Europe in London yesterday.