It is every pranksters' dream day, but now the annual practical joke occasion is an opportunity for brands to put themselves in the eye of gullible/on the ball consumers via creative pranks. Here, we take a look back at the best hoaxes throughout the last decade.
Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal.
Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017.
ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and Belarus and a "slowdown" in China.
Logan Wilmont, the executive creative director at Cheil UK, will leave the shop at the end of April.
Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.
Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.
An ad or an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.
Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps.
Social video expert Be On reviews States United To Prevent Gun Violence's latest viral.
