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From Jacob's to Mini Cheddars: why savoury brands will power United Biscuits' growth

Few would argue against the fact that with furry animals and cuddly toys to boot, United Biscuits' 'Sweeet' campaign for McVitie's has been a success. But while the business has been focusing on growing its sweet treats, it has also been dialling up its savoury portfolio in a bid to boost the brands by £50m.