How can companies use video feedback from customers in an effective way? And what are the benefits, and the challenges, of video feedback? These were a couple of the key questions discussed in a round table discussion at the CXEdge conference in London.
Retargeting customers with abandoned online shopping baskets, choosing delivery time for a parcel via an app and analysing valuable data using barcodes are all within reach as mail becomes programmatic
A young man is left a teleport machine by his late mad inventor uncle, who tells him: "Thanks to me, gone are the days of journeys, cars and roads," leaving the man with a momentous decision - pass on his uncle's world-changing legacy to the world or keep his VW Golf GTE.
The photographer Oliviero Toscani tells James Swift that agencies are full of bullshit, marketers are dumb and young people are fucked up.
The industry's latest buzzword may seem disconcertingly vague, but dig deeper to see how content can take the prospective buyer from one end of their decision-making journey to the other
A lot of ads simply pass people by. There are three ways brands can change this: make an impact, build powerful emotional connections and move into branded content. Cinema has a part to play in all these
Lurpak is rolling out a 10-second online teaser version of its jazz-inspired freestyle spot ahead of the full ad's launch on Sunday during Britain's Got Talent.
Robinsons has launched a campaign that encourages parents to play with their children.
British Airways has chronicled the history of its advertising in a book called Better by Design: Shaping the British Airways Brand.
