Battersea Dogs & Cats Home has run an innovative outdoor ad campaign that uses radio frequency ID (RFID) tags to give the impression a dog is following you around Westfield Stratford shopping centre.
Kevin Bacon, Al Pacino and Sylvester Stallone all reconfirm the trend of a vibrant TV ad market on top of its game, says ITV's deputy managing director, commercial, Simon Daglish.
Battersea Dogs and Cats Home have today launched a new form of digital outdoor advertising in which a dog on a billboard appears to follow shoppers as they walk past.
More than 4,500 Marketing readers have voted in our poll about the Protein World 'Are you beach body ready?' ad that has pitted the brand against a feminist backlash.
The trailer for British comedy movie Absolutely Anything will have its world premier on MTV's Snapchat Discover account in the UK tomorrow (2 May).
TalkTalk, the telecoms and internet provider, has launched a video on social media to promote the fight between Floyd Mayweather Jr and Manny Pacquiao, which takes place this weekend in Las Vegas.
One of the most dispiriting things about the debate surrounding the Protein World Beach Body advertising has been the endless repetition of the term "feminazis".
Simon McEvoy, the planning director at Jam, believes a probe into social responsibility in advertising has been necessary for a long time.
Pandora, the jewellery retailer, has held on to the top spot in the Campaign Viral Chart with an ad that features young blindfolded children pick out their mother from a line-up of women.
Mr Kipling is to mark the final week of the General Election campaign with a nod to the Tories' classic 1979 'Labour isn't working' campaign poster.
