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The Creative 100 Hall of Fame: The Advertising Leaders We Admire (and Envy)

Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00

These trendsetters and changemakers are the gold standard.

How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash

Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 16:35

The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds

Duncan Painter Leaves Omnicom

Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 15:21

Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.

Could a Unified, Independent Measurement System for CTV Be Close?

Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:36

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]

How Marketers Can Get Clean Incrementality Measurements in a Messy World

Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:35

This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]

Turning Complex Data Into Genuine Audience Connections

Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:35

This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the […]