Dove was once your run-of-the-mill personal care advertiser, but more than a decade ago it struck a chord, and marketing gold, with a campaign that subverted the often ridiculously unattainable aspirations of toiletries advertising. Here, Marketing traces some of the highlights in Dove's ongoing quest to redefine the ad world's notion of 'beauty.
J Walter Thompson has acquired a "significant" minority stake in Hirschen Group, an independent agency group in Germany.
J Walter Thompson's parent network, WPP, has acquired a "significant" minority stake in Hirschen Group, an independent agency group in Germany.
Zuto, the car-buying specialist, has launched its first TV campaign as part of a £15.2 million rebrand to show off the company's new range of services.
The moment when an unknowing father-to-be is shown his partner's positive pregnancy test forms the basis of a video for Dove Men+Care ahead of this Sunday's Father's Day.
This year D&AD launched its first ever Next Director Award, which was created to unearth the best new directorial talent and promote it back to industry.
Discount alcohol retailer Bargain Booze has employed Aldi-like mockery in a tactical campaign designed to show it sells big brands at the same price as Aldi own label.
DLKW Lowe is set to move to an old carpet factory in Shoreditch by the end of the year, leaving South Kensington.
Fuller's is targeting their "adventurous" clientele with a new digital and out-of-home campaign that launched today in East London.
In the run up to Father's Day (21 June), take a look back at how some brands have reached out to dads and their families over the years, including virtual shops, emotional videos and risqué gift ideas.
