Relentless march of ad toys sees Confused.com jump on it for assembly-line spot
Submitted by Anonymous (not verified) on Tue, 06/23/2015 - 07:35Unsophisticated but single-minded execution grabs attention and imparts a clear message
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We get the scoop on whether Ben & Jerry's licks rival ice-cream brands on social media
Submitted by Anonymous (not verified) on Tue, 06/23/2015 - 07:27Ben & Jerry's, the Unilever-owned ice-cream brand known for its social conscience and mission to effect positive change, tends to adopt a US-centric approach to managing its social media presence.
The future of... gender
Submitted by Anonymous (not verified) on Tue, 06/23/2015 - 07:24When Vanity Fair featured Caitlyn Jenner on its cover, it marked an important moment in the changing way we perceive gender, especially in marketing, writes Tracey Follows.
The future of gender: in an era of microtargeting gender will be irrelevant
Submitted by Anonymous (not verified) on Tue, 06/23/2015 - 07:24When Vanity Fair featured Caitlyn Jenner on its cover, it marked an important moment in the changing way we perceive gender, especially in marketing, writes Tracey Follows.
Grey London wins Promo and Activation Grand Prix at Cannes
Submitted by Anonymous (not verified) on Tue, 06/23/2015 - 07:21Grey London has walked away with the Grand Prix in the Promotion and Activation category at this year's Cannes festival for its "life paint" work for Volvo.
Why courage matters more in marketing than other careers
Submitted by Anonymous (not verified) on Tue, 06/23/2015 - 07:16The impetuosity of youth is of little consequence without sheer ability. Add a third quality, courage, and the combination is the perfect fit for success in marketing.
WPP, Daily Mail and SnapChat launch content agency Truffle Pig
Submitted by Anonymous (not verified) on Tue, 06/23/2015 - 05:40WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating revenue.
A landscape of possibilities
Submitted by Anonymous (not verified) on Mon, 06/22/2015 - 14:22Technological advances offer a wealth of opportunities for OOH but a strong strategy will always be key to success
Cannes Perspectives: A landscape of possibilities
Submitted by Anonymous (not verified) on Mon, 06/22/2015 - 14:22Technological advances offer a wealth of opportunities for OOH but a strong strategy will always be key to success
Lego social media chief: Oreo set a dangerous precedent for real-time marketing
Submitted by Anonymous (not verified) on Mon, 06/22/2015 - 14:18Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.