Mondelez is embarking on Ritz's first fully integrated marketing campaign for 30 years. Marketing chief for biscuits and savoury snacks Rick Lawrence explains why Mondelez is injecting investment into the brand.
The out-of-home (OOH) advertising industry is at an exciting point in its evolution.
Oasis, the Coca-Cola owned juice brand, has launched a humorous campaign in an attempt to connect with a new generation of consumers.
Social video expert Unruly reviews the latest viral by Samsung.
William Eccleshare, the chairman and chief executive officer of Clear Channel International, spoke to Maisie McCabe in Cannes last week about the most innovative market for outdoor advertising.
Fifteen per cent of Brits online are using ad blockers because they find the spots "interruptive or annoying," according to a report by YouGov.
With TV viewing habits changing, AOL is bringing together its programmatic platforms, moving away from context buying. In Australia, it's really working...
Media companies need to be more clever and more accountable in these changing digital times.
The Campaign Big Awards has extended its deadline for entries to Wednesday 8 July due to popular demand.
R/GA New York has won Agency of the Year at the Cannes International Festival of Creativity, the first time a digital shop has taken the accolade.
