Book review: Theory vs case studies - do as I say, not as I do
Submitted by Anonymous (not verified) on Wed, 08/12/2015 - 12:33Mat Braddy, brand board advisor at Just Eat, reviews Digital Relevance by Ardath Albee.
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Targeting can become a kind of creative tyranny, says VCCP's Charles Vallance
Submitted by Anonymous (not verified) on Wed, 08/12/2015 - 12:32We are more able than ever to precisely target an audience, but over-reliance on this is not only dull, it means outsiders never even hear the conversation, writes Charles Vallance.
How to channel millennial spirit: do something that drives your soul
Submitted by Anonymous (not verified) on Wed, 08/12/2015 - 12:13You may not be able to just drop everything and switch direction quite as easily as a millennial, but you can still find the time to use your marketing skills for the things that really matter to you, writes Will Harris.
How has perennial 'challenger' airline Virgin Atlantic taken flight on social media?
Submitted by Anonymous (not verified) on Wed, 08/12/2015 - 12:13Like so many of the Virgin brands, Virgin Atlantic has built a positioning as an irreverent challenger brand, up for a bit of fun.
The buzz: Lucozade reinvents itself
Submitted by Anonymous (not verified) on Wed, 08/12/2015 - 12:11Lucozade's knack for reinvention rivals Madonna.
Turkey of the week: Maoam, Blue 449 and StyleHaul
Submitted by Anonymous (not verified) on Wed, 08/12/2015 - 11:43Pick of the week: DC Shoes, In-house
Submitted by Anonymous (not verified) on Wed, 08/12/2015 - 11:40Gruesome London zombie poster banned
Submitted by Anonymous (not verified) on Tue, 08/11/2015 - 15:18A poster on London's Underground for a live zombie experience, which featured a zombie's gruesome head, has been banned by the ads watchdog.
Ted Baker's Ray Kelvin: 'You never know when or where inspiration will strike'
Submitted by Anonymous (not verified) on Tue, 08/11/2015 - 12:10Kelvin started out in the fashion business as a shirt specialist, having developed a love of clothing at an early age while working in a relative's menswear shop. The first Ted Baker store opened in Glasgow in 1988.
Doritos challenges The Lad Bible to take world's first 12-hour holiday
Submitted by Anonymous (not verified) on Tue, 08/11/2015 - 08:11Doritos, the crisp brand owned by Walkers Snack Foods, has teamed up with the Lad Bible to launch 'The Summer Bible', the world's first 12-hour holiday challenge.