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Five by five: half a decade of creativity in digital out-of-home

It's the sixth year of the Ocean Digital Creative Competition, which celebrates the best and most creative digital out-of-home advertising. And, over the course of the competition's history, the medium has undergone sweeping changes. New technologies have enabled ever-more creative approaches, increasing sophistication in programmatic has led to more flexible implementations, and market penetration of digital out-of-home has shot up as new locations have appeared around the globe.
So what can we learn from previous winners and what trends have emerged in this expanding