Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.
NewtonX and ADWEEK surveyed 500 marketers to reveal AI skills gap
Always Discreet partners with the NFL to tackle the stigma of bladder leaks.
Kroger, Walmart, Albertsons and Amazon are betting on AI-driven shopping, with more ad opportunities on the way.
A court date has been set in 2027 for the cases seeking to block the Paramount Skydance-Warner Bros. Discovery merger
As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.
ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.
The challenger beauty brand leveraged culture, comedy, and community insight.
Why learning out loud wins when navigating five-month AI cycles.
