Britain's Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million 'there's a beer for that' campaign.
According to the MRC, a video is deemed "viewable" if it is 50% visible on the user's screen for at least two seconds.
The cofounder of creative agency Animl says brands don't have all the answers to the world's problems, but they can help make problems immediate, relatable and comprehensible.
McCoy's is urging men to cast off traditional notions of masculinity, "go bold" and do whatever they feel like, in a new campaign.
Continuation of series shows how the summertime drink can power a car
Ad for athletic wear company celebrates practice and self-discipline
Britain's Beer Alliance, the umbrella body representing the beer industry, has launched a new series of digital outdoor ads as part of its £10 million 'there's a beer for that' campaign.
Whether you're watching TV, on your mobile or browsing the web, The British Heart Foundation will find a way to tug at your heart strings with its new campaign against heart disease.
Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga 5.
Agencies must take a lesson or two from management consultants if they want to become their clients' trusted advisors, says Ross Farquhar, a partner at 101.
