McCoy's "go bold" by BMB
Submitted by Anonymous (not verified) on Wed, 08/26/2015 - 07:55McCoy's is urging men to cast off traditional notions of masculinity to "go bold" and do whatever they feel like doing.
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WPP reports surge in pre-tax profits but warns of 'misplaced' optimism
Submitted by Anonymous (not verified) on Wed, 08/26/2015 - 06:45WPP, the world's largest advertising holding company, has reported pre-tax profit of £709.7 million in the first half of 2014, up 44.5 per cent year-on-year.
Lenovo kicks off fantasy football season with a play for the college crowd
Submitted by Anonymous (not verified) on Tue, 08/25/2015 - 18:50Ad targets Millennial sports fans with all-star NFL lineup
Supermarket row over Morrisons' Ant and Dec price match ad
Submitted by Anonymous (not verified) on Tue, 08/25/2015 - 14:50A Morrisons ad, starring ITV presenting duo Ant and Dec, has escaped a ban by the ads watchdog after the supermarket giant agreed to make price comparison information clearer for customers.
Visa picks Starcom to run global media account
Submitted by Anonymous (not verified) on Tue, 08/25/2015 - 13:18Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch.
Five business lessons from the Protein World saga
Submitted by Anonymous (not verified) on Tue, 08/25/2015 - 11:46It was the ad storm of the summer, but did the 'Beach Body Ready' campaign actually work and what intelligence can marketers take from it? Alex Smith, planning director of Sense, investigates.
Does schmaltzy viral for restaurant chain tug too sharply at heartstrings?
Submitted by Anonymous (not verified) on Tue, 08/25/2015 - 11:35Social video experts Unruly review the latest viral by Thai restaurant chain Bar-B-Q Plaza.
Quiz: but is it a brand?
Submitted by Anonymous (not verified) on Tue, 08/25/2015 - 11:18We use these words everyday. But are they still brands? Or have they had their trademark revoked because of their generic use?
Iremonger becomes iCrossing CEO after Paul Doleman exits
Submitted by Anonymous (not verified) on Tue, 08/25/2015 - 09:45Hearst Corporation has promoted Mark Iremonger to become the chief executive of search marketing specialist iCrossing's UK division.
McCoy's urges men to 'go bold' by singing pop songs in public
Submitted by Anonymous (not verified) on Tue, 08/25/2015 - 08:58McCoy's is urging men to cast off traditional notions of masculinity, "go bold" and do whatever they feel like, in a new campaign.