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#60yearsTVads: VCCP's Darren Bailes on the importance of writing

Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. Today, it's the turn of Darren Bailes, executive creative director of VCCP.