IPG poaches BBDO's Simon Bond as first chief growth officer
Submitted by Anonymous (not verified) on Fri, 09/04/2015 - 14:22Interpublic Group has hired Simon Bond, BBDO's chief marketing officer, as its first chief growth officer.
Interpublic Group has hired Simon Bond, BBDO's chief marketing officer, as its first chief growth officer.
Scott Knox, the managing director at the Marketing Agencies Association, talked to Campaign about goals for PrideAM, the new LGBT leadership group for the advertising industry that launched last week.
John Lewis' ad featuring a young girl dancing around a house has taken the top spot in the Campaign Viral Chart.
Arnold KLP has launched the first brand campaign for Breast Cancer Care.
Ballantine's, the Scotch whisky brand, has created a glass that you can use in space.
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. Today, it's the turn of Nils Leonard, chairman and chief creative officer of Grey London.
St John Ambulance, the first aid charity, has launched an awareness campaign featuring comedian and TV presenter Rufus Hound called "Save a Life September".
Mail Brands, the new commercial operation that brought together sales at the DMG Media's national newsbrand titles, has released its first partnership with a major brand since forming in July.
Paul Weiland OBE, Founder, Executive Creative Director, Director of Contagious London, reveals three great ads he admires but had nothing to do with
Channel 4 has littered London with posters advising people how to remain hidden from the state as part of a promotional campaign for its news series, Hunted.