Lidl enters into sponsorship of Mumsnet website
Submitted by Anonymous (not verified) on Mon, 09/07/2015 - 14:22Lidl UK has signed a six figure deal to sponsor the food pages on Mumsnet, the news and social website for parents.
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Gio Compario cements return to GoCompare.com
Submitted by Anonymous (not verified) on Mon, 09/07/2015 - 14:08GoCompare.com is releasing four TV ads featuring its opera-singing mascot, Gio Compario, as part of a campaign boasting the comparison website's range of services.
'Stories that connect brands to people have a huge impact on sales,' Lidl's Arnd Pickhardt
Submitted by Anonymous (not verified) on Mon, 09/07/2015 - 11:38Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. We continue with Arnd Pickhardt, advertising and marketing director at Lidl.
Technology isn't always the creative answer
Submitted by Anonymous (not verified) on Mon, 09/07/2015 - 09:37As an industry, we are guilty of defaulting to technology, rather than finding the killer creative idea, says Simon Couch, business strategy director at Wasserman Experience.
Rugby World Cup 2015 ads: the best so far
Submitted by Anonymous (not verified) on Mon, 09/07/2015 - 09:05The Rugby World Cup, which is being hosted by England, kicks off on 18 September and brands are clamouring to show their support. Campaign showcases some of the best adverts so far.
Creative ideas to engage with a youth/student audience
Submitted by Anonymous (not verified) on Mon, 09/07/2015 - 08:52Gio Compario cements return to GoCompare.com
Submitted by Anonymous (not verified) on Mon, 09/07/2015 - 08:26GoCompare.com is releasing four TV ads featuring its opera-singing mascot, Gio Compario, as part of a campaign boasting the comparison website's range of services.
PG Tips "keep it tea" by Mother
Submitted by Anonymous (not verified) on Sun, 09/06/2015 - 18:00Monkey the monkey, who has the rare distinction of being used as a mascot for two different brands, returns in a series of shorts for PG Tips.
Rugby World Cup 2015 ads: the best so far
Submitted by Anonymous (not verified) on Sun, 09/06/2015 - 15:03The Rugby World Cup, which is being hosted by England, kicks off on 18 September and brands are clamouring to show their support. Campaign showcases some of the best adverts so far.
The ideal man: Marketing to men across the world
Submitted by Anonymous (not verified) on Fri, 09/04/2015 - 14:41A study by TNS lays bare the different cultural codes brands must understand when marketing to men in national markets, such as the UK, US, India and China.