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Queen Flakes, gingerbread royalty and more as brands celebrate Queen Elizabeth

Queen Elizabeth II today becomes Britain's longest-reigning monarch, surpassing the record of 63 years and seven months previously held by her Queen Victoria. PRWeek looks at how brands have been celebrating the day and capitalising on the occasion.

Rugby World Cup: Former England captain Dallaglio tackles the world of marcoms

Lawrence Dallaglio, the former England rugby union captain, tells Danny Rogers how BBH Sport plans to keep the Rugby World Cup marketing effort running for six weeks, and why learning to speak with an authentic voice to fans will enable the agency to branch out into other sports once the tournament has ended.