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Breakfast Briefing: YouTube ad views questioned, VW chief resigns, Facebook debuts 360-degree video

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, researchers claim YouTube charges for fake views, Volkswagen's CEO goes and Facebook brings 360-degree videos to Newsfeeds.

Leo Burnett's Giles Hedger on being gripped by the intentionality of TV advertising

Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. We continue with Giles Hedger, chief strategy officer at Leo Burnett.