McDonald's has championed a global campaign in support of the United Nations' World Food Programme, after snubbing Burger King's idea to create a burger together for the International Day of Peace.
Admiral, the insurance company and shirt sponsor of the Welsh rugby team, has released an online video of its choir singing the Welsh national anthem in England territory.
Heineken has begun a $100 million (£64 million) campaign capitalising on its sponsorship of the new James Bond film, Spectre, with a TV spot featuring Daniel Craig.
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. Today, it's the turn of Alistair Macrow, senior vice president, chief marketing officer at McDonald's.
Leo Burnett has made over 1,000 TV ads for McDonald's over the agency's 29 year relationship with the brand. As TV advertising turns 60, Justin Tindall, executive creative director, charts his favourite McDonald's ads of all time.
Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising is now and, more importantly, its future in a rapidly evolving media landscape. We continue with Phil Rumbol, founding partner at 101.
As Lippincott curate an exhibition on brands at the Design Museum for London Design Week, the European head of the creative consultancy looks at deep human needs brands now fulfil, and what it means for brand management today.
Heather Andrew, CEO of consumer neuro-research specialists Neuro-Insight, deconstructs how the winners of Marketing's polls on the best ads of the past 60 years work from the brain's point of view.
Heineken has kicked off its ad for Bond film Spectre, featuring actor Daniel Craig in a high speed boat chase.
On the 60th anniversary of the first TV ad in the UK, the CEO of the marketing body for the UK's commercial TV industry ponders how brands could replace the benefits of TV advertising.
