Campaign recently wondered whether David Jones plans to kill off the creative agency. Mick Entwisle, CEO and founder of Genero, argues that creative agencies are used to having to adapt to change and should see agility as a collaborative opportunity rather than a threat to their existence.
Snickers is extending its "not you when you're hungry" advertising theme to the point of sale with 21 US special edition bars bearing hunger symptoms such as "GROUCHY" and "IMPATIENT".
The first week of the Rugby World Cup has been full of surprises, with Japan beating South Africa. Brands are also pulling a few punches with some interesting results, writes Emily Williams from Arc Sponsorship, part of Leo Burnett.
As the TV ad break turns 60 today, Marketing has canvassed the views of CMOs at brands which produced some of the most memorable TV ads to find out why their efforts stand out from the pack.
Doritos has made a limited edition run of rainbow coloured tortilla chips in support of the LGBT community in the US.
The controversial betting firm Paddy Power has released a video of Rugby World Cup tipster, the 'American Dentist', a parody of Walter Palmer, the Minnesota dentist who gained global notoriety in July after he shot Zimbabwe's Cecil the Lion.
GoCompare.com's "Gio Compario opera singer" by Chris and Siân Wilkins has been voted the ad that people "love to hate", according to research by J Walter Thompson.
H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart.
After teasing Wrangler's autumn/winter range of jeans with a promising print campaign, the denim brand has released the full campaign - and it's not let down.
Beats ads traditionally don't vary much. An athlete puts on headphones to block out distractions before a game, hears a banging tune, job's a good 'un.
