Media should harness power of online video
Submitted by Anonymous (not verified) on Tue, 09/29/2015 - 10:38YouTube's own upfront shows how it can complement TV and offer creative opportunities for agencies, Mark Howe writes.
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Making meaning for everyone
Submitted by Anonymous (not verified) on Tue, 09/29/2015 - 10:22How do you create a successful global campaign that means something to every market? Campaign asks three network creative chiefs to share their experiences.
CAP announces consultation into food and soft drinks ads rules
Submitted by Anonymous (not verified) on Tue, 09/29/2015 - 10:02Changes are being considered by the Committee of Advertising Practice on rules governing how food and soft drinks are advertised to children.
Carl's Jr. pushes borders in new ad for bacon burger
Submitted by Anonymous (not verified) on Mon, 09/28/2015 - 16:32Spot for fast-food chain features Texan and Mexican celebrities
Consumer trust in traditional advertising declines in UK, finds Nielsen research
Submitted by Anonymous (not verified) on Mon, 09/28/2015 - 16:06Consumer trust in most forms of advertising and communication - including TV ads, company websites and editorial content - has fallen in the past two years, according to the latest research from Nielsen.
MG OMD promotes Pearson to CEO
Submitted by Anonymous (not verified) on Mon, 09/28/2015 - 15:40Manning Gottlieb OMD has promoted its managing director, Tim Pearson, to chief executive, ahead of the departure of Robert Ffitch.
Ribena's social journey reflects shift from health message to millennials
Submitted by Anonymous (not verified) on Mon, 09/28/2015 - 15:23Ribena, arguably the best-known children's drinks brand, has been hitting the headlines in recent months - but for all the wrong reasons.
The Village Communications picks up Pink Parcel media account
Submitted by Anonymous (not verified) on Mon, 09/28/2015 - 15:18Pink Parcel, the postage subscription service for women, has appointed The Village Communications to handle its £1 million media planning and buying account without a pitch.
Vita Coco unveils 'go-to hub' for coconut oil
Submitted by Anonymous (not verified) on Mon, 09/28/2015 - 15:12Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the "go-to hub" for coconut oil and its various uses.
Vodafone hands £5m CRM account to TMW Unlimited
Submitted by Anonymous (not verified) on Mon, 09/28/2015 - 13:44Vodafone has appointed TMW Unlimited to handle its £5 million CRM account and help with the mobile phone network's move into the pay-TV market.