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What effect has England's Rugby World Cup exit had on brands?
Submitted by Anonymous (not verified) on Tue, 10/06/2015 - 09:26The Rugby World Cup saw an unwelcome record last weekend. For the first time, a host nation failed to make it out of the group stage of the tournament - a record that sponsors, along with England fans, would rather have remained unbroken for at least another four years. Katie Leach, account director from Arc Sponsorship, part of Leo Burnett, asks what does this mean for brands?
Freeview "set yourself free" by Leo Burnett
Submitted by Anonymous (not verified) on Tue, 10/06/2015 - 08:22There are shades of Chipotle's Cannes Grand Prix-winning "scarecrow" in Freeview's grand TV campaign, which first aired last week.
SSE "pier" by Adam Eve/DDB
Submitted by Anonymous (not verified) on Tue, 10/06/2015 - 07:34Maya, the CGI orangutan, returns for the second leg of SSE's "proud to make a difference" campaign.
IPA president's rallying cry to adland: time to prove your worth
Submitted by Anonymous (not verified) on Tue, 10/06/2015 - 06:04Any gaps between what brands say and what they do are cruelly exposed, says the president of the IPA.
Halo reloads in trailers for anticipated game
Submitted by Anonymous (not verified) on Mon, 10/05/2015 - 17:20Fans guess the fate of the game's protagonist after ads' premiere
The North Face goes on a global trek
Submitted by Anonymous (not verified) on Mon, 10/05/2015 - 15:57Outdoor company begins worldwide campaign with film
DDB California cooks up new campaign for Bertolli
Submitted by Anonymous (not verified) on Mon, 10/05/2015 - 14:38Pasta maker celebrates the joy of preparing food at home
Antidote picks up Libratone brief
Submitted by Anonymous (not verified) on Mon, 10/05/2015 - 14:17Libratone, the home audio company, has appointed Antidote as its global ad agency following a competitive pitch process.